Designers and Fashion Insiders Sound Off on Celebrity Designers

Posted on April 27, 2008 
Filed Under Celebrity Designers, Heidi Montag, Heidiwood, Spencer Pratt, The Hills, celebrities, fashion, fashion gossip, fashion news, gossip, news

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From posh Saks Fifth Avenue to budget-conscious Steve & Barry’s, shoppers can now find everything from yoga wear to lingerie designed by celebrities. And there’s more to come.

Heidi Montag

This month, Spice Girl Melanie Brown unveiled a clothing line inspired by leopard prints, while Heidi Montag of MTV’s “The Hills” launched a collection of junior apparel called Heidiwood.In the summer, teens can expect to see singer Avril Lavigne’s “rock glam” style at the local mall in time for back-to-school shopping and a beachwear line from actor Matthew McConaughey.

Celebrities and the fashion industry have long shared a symbiotic relationship. After Grace Kelly was photographed trying to hide her pregnancy with a Hermés bag in 1956, demand for the crocodile handbag soared. Today, lesser-known designers have seen their sales spike when stars have been snapped in their designs, everywhere from the Oscar red carpet to casual Starbucks runs.

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