Bittersweet eco-fashion show on Sundance

Posted on May 7, 2008 
Filed Under fashion news

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The Sundance channel will be featuring eco-fashions on its show “Big Ideas for a Small Planet” tonight, but eco-fashionistas will likely find the program rather bitter sweet. Why? Unless Sundance makes a last-minute major edit to the episode, Nau, the now-out-of-business sustainable fashion company, will be one of the three eco-companies featured.

Watching the Nau employees talk enthusiastically about the do-gooder green business model is very bittersweet, knowing that between the taping and the air date, the company became no more. But what’s even sadder one Nau execs comment in the episode about how many Nau employees joined the company by leaving their former jobs of 15 to 25 years, AND taking a 50 percent pay cut. The Nau team “walked over the edge together,” the exec says. Indeed they did. More…

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