T-shirt shop takes risk with new line
Posted on May 19, 2008
Filed Under fashion news
Hip department stores such as Buckle and Kipson Boutique have lately been looking to the little town of Hanceville for the cool new threads. The Cullman-based T-shirt licensing business American Classics, operating out of Hanceville, has recently become a trendsetter in the T-shirt market thanks to a new clothing line they have started.
“We have created our own, unique property,” President David Brown said. “Its called Sanctify and includes hip, religion influenced designs.”
The change came about because Brown and his co-owner brothers, Greg Brown and Tommy Cost, want to use their company as a tool for ministry, he said.
“We wanted it to be different from all the other Christian shirts out there,” Brown said, adding he is happy to have found such success without compromising his morals.
“We only print things with a positive message,” he said. “We have done it that way ever since we got started.”
Brown said he has begun letting his faith guide his business decisions recently, and since then American Classics has made a big change with the Sanctify brand.
The gamble paid off, and Sanctify shirts have become American Classics most popular product. More…
Comments
Leave a Reply
Categories
Find a Job
get your job site
at simplyhired.com
Recently Written
- Rihanna Takes a Stab at Designing
- Intelligent Dezine Launches New American Clothing Line
- Sonic Youth’s Kim Gordon Starts Fashion Line
- P. MILLER LAUNCHES FEMALE CLOTHING LINE
- Hip designers showcase fresh fashion under one roof
- Younger designers take Fashion Week by storm
- Lighting Up Fashion Week
- OmniaLuo Spring-Summer 2009 Show, Breakthrough in Chinese Fashion Design Makes a Splash in NYC
- The Washington Post Launches FW - Fashion Washington
- Fashion Week — Designers on the verge (with pics)