Jennifer Hawkins launches own fashion label in Myer Spring-Summer Collection

Not only was she launching the Myer Spring-Summer Collection - but also debuting her fashion label, writes Jen Melocco, Fashion Editor. The former Miss Universe, model and TV presenter is now hoping to add budding designer to her burgeoning CV with the unveiling of Cozi by Jennifer Hawkins.

“I was nervous but there was also an adrenalin rush,” Hawkins said after [...]

Fashion designer makes a statement in Sierra Leone

Women carrying corn on their heads and children selling peanuts stop to stare as a leggy model in a tiny blue dress strikes a pose outside a steel-doored clothes shop in Sierra Leone’s capital.

Adama Kai, a fashion designer trained in New York and Paris, organized the photo shoot to promote her new store and company, Aschobi Designs. The 25-year-old [...]

‘Sunset Tan’ Inspires Hot Fashion Line

“Sunset Tan,” the E! reality series that follows a group of blond, scantily clad tanning-bed operators, has inspired a clothing line. That’s right, come September, salons in the Sunset Tan chain will begin selling premium jeans, velour sweatsuits and button-down shirts ($22.50 to $289). Which is strange, because perfecting the faux glow that is the show’s central plot point means [...]

Designer Links Lyrics and T-Shirts

A company called Lyric Culture has come up with an innovative idea for a clothing line. The company prints song lyrics on t-shirts and sweatshirts and jeans. The business was started by Hanna Rochelle Schmieder, and she pays the musicians who let her use their lyrics on her clothing. Schmeider is a singer-songwriter and is interested in giving musicians another [...]

Green Fashion to Go

Blink and you might think it was 40 years ago, when T-shirts flashing peace symbols, doves and the planet Earth were commonplace. A closer look at the burgeoning eco-brand RVL7 reveals a 21st-century flavor: organic cotton and a message of sustainability and fair trade printed on the inside of graphic Ts, where a label would otherwise be sewn.

Founder and [...]

NextGen Fashion - Solar Purse That Charges a Cell Phone

Joe Hyneck has created a solar purse and a solar necktie that the wearer can use to charge a cell phone or an iPod.

The PhD student in mechanical engineering at Iowa State University created the solar tie by imbedding thin-film photovoltaic cells in the fabric. He says it works really well, but not as well as the solar handbags [...]

Bebo and VogueTV to Air New Fashion-Focused Web Series

A new series called Model.Live is debuting this week on Bebo. As you may have guessed, the show is about models. Produced by IMG Media and Vogue.TV, this made-for-Web series follows three female models, Austria Alcantara, Cato van Ee and Madeline Kragh along their journeys from their homes to the catwalk.

The show will premier on Vogue.TV tonight, and will [...]

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