Green Fashion to Go
Posted on August 20, 2008
Filed Under fashion news
Blink and you might think it was 40 years ago, when T-shirts flashing peace symbols, doves and the planet Earth were commonplace. A closer look at the burgeoning eco-brand RVL7 reveals a 21st-century flavor: organic cotton and a message of sustainability and fair trade printed on the inside of graphic Ts, where a label would otherwise be sewn.
Founder and chief executive officer Joe Tomlinson was in New York as RVL (sounds like revel) 7’s two-month-old mobile eco-shop was making its sixth stop on a tour of a dozen summer concerts, this one Aug. 9 and 10 at the All Points West Music & Arts Festival in Jersey City, N.J. A 400-square-foot structure built with a recycled aluminum facade, bamboo-paneled interior and solar panels, the mobile shop was conceived as one route the company can take to get out its message of sustainability and positive energy, Tomlinson explained. More…
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