Fashion designer makes a statement in Sierra Leone
Posted on August 27, 2008
Filed Under fashion news
Women carrying corn on their heads and children selling peanuts stop to stare as a leggy model in a tiny blue dress strikes a pose outside a steel-doored clothes shop in Sierra Leone’s capital.
Adama Kai, a fashion designer trained in New York and Paris, organized the photo shoot to promote her new store and company, Aschobi Designs. The 25-year-old has eschewed job prospects in the developed world to come home and follow her dream.
“Maybe I have more opportunities as a designer over there, but I’m making a bigger statement over here,” said Kai, who was born in New Jersey but moved to Sierra Leone shortly afterward and lived there until she was 4.
“In the same way that Ralph Lauren stands for America, Chanel for France, and Versace for Italy, I want Aschobi to stand for African fashion,” she said.
Her store is tucked between a small printing shop and a newspaper office in hilly Freetown’s hectic downtown. More…
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