Wall Street Journal: A must read for fashion, art?

Posted on September 8, 2008 
Filed Under fashion news

The Wall Street Journal showcased its latest attempt to broaden its appeal beyond the business reader on Wednesday — introducing a new, glossy weekend magazine devoted to high fashion, preppy sports and luxury travel.

Called WSJ., the magazine hits the market during a prolonged and serious slump in the publishing business, which has struggled to keep advertisers who would rather spend their increasingly limited marketing budgets elsewhere, particularly the Web.

Wall Street Journal executives say they gave no thought to delaying the magazine, however, and instead point out that the magazine expands the newspaper’s advertising base. When it launches September 6, the magazine will have 51 advertisers, of which 19 are new to the newspaper’s franchise. More…

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