Young designer works a haute pace before Fashion Week
Posted on September 8, 2008
Filed Under fashion news
The frenzy of a runway show can boggle the mind of even a Bryant Park veteran, so for Fashion Week newcomer Julie Haus, organization is key.
Select shoppers and celebs already know the designer. Her clothes sell in department stores and are snatched up by fans such as Vanessa Williams, Leighton Meester and Eva Mendes. In past seasons, 34-year-old Haus and her business partner and husband, Jason Alkire, arranged intimate presentations for fashion editors post-Fashion Week. This year, they wanted to show when every style-hound in New York City turns his or her attention to the latest runway discoveries.
“It’s still a steppingstone process,” says Haus. “It’s 200 people. We’re not showing to 400 or 500 people … but we wanted to make it more timely.”
Tomorrow afternoon, models will strut Haus’ latest in a show at Gary’s Loft, an airy event space on W. 36th St. But the prep work started long before the tents were flooded with fashion fixtures. More…
Comments
Leave a Reply
Categories
Find a Job
get your job site
at simplyhired.com
Recently Written
- Rihanna Takes a Stab at Designing
- Intelligent Dezine Launches New American Clothing Line
- Sonic Youth’s Kim Gordon Starts Fashion Line
- P. MILLER LAUNCHES FEMALE CLOTHING LINE
- Hip designers showcase fresh fashion under one roof
- Younger designers take Fashion Week by storm
- Lighting Up Fashion Week
- OmniaLuo Spring-Summer 2009 Show, Breakthrough in Chinese Fashion Design Makes a Splash in NYC
- The Washington Post Launches FW - Fashion Washington
- Fashion Week — Designers on the verge (with pics)