The Washington Post Launches FW - Fashion Washington

Posted on September 23, 2008 
Filed Under fashion news

Linebreak

The Washington Post has launched FW, a high-end fashion magazine aimed at sophisticated shoppers in the Washington, D.C.-metro area. FW will capture the hottest trends in fashion as well as the local designers, boutique owners and famous faces making up the increasingly stylish DC-scene.

FW becomes one of the only glossy publications in the Metro-area devoted to covering high-end fashion, and presents it in a way that will help readers interpret those trends locally. The newspaper-sized, glossy format will provide stunning visuals of upscale fashions that complement smart editorial coverage on what to wear and how to wear it.

“I have always thought of Washington as a very glamorous place. With more and more high-end boutiques, emerging local designers and savvy shoppers, D.C. is proving once and for all that it is a fashion capital,” said Katharine Weymouth, Publisher, The Washington Post. “FW is going to reflect that fact, and I believe we have assembled an incredible team to deliver all of this fashion news to our readers.”

Every month, FW’s cover story — usually shot on location at one of the most interesting places in Washington — will focus on a hot trend. The first issue’s feature was shot at the AFI Silver Theatre and Cultural Center in Silver Spring, Maryland. “Take Five” gets local celebrities to dish on five style questions, with the initial set answered by the District’s First Lady Michelle Fenty. “The Style-Setter” profiles leaders in the fashion world, and “Scene Stealers” shows who is wearing what and to which parties around town.

Other features include an advice column, trend tips and more. More…

Comments

Leave a Reply